What this service includes
Sales pages are the highest-stakes copy most businesses ever publish. A bad sales page for a $2,000 product is very expensive. A great one is an asset that pays for itself many times over. We write long-form sales pages for digital products, coaching programs, consulting services, courses, and physical products with complex value propositions. The process starts with understanding the offer in detail. We interview you about the people who have bought it, why they bought it, what they said about it, and what almost stopped them from buying. That material becomes the spine of the page. We research the competition. We read reviews and comments in the category. We build a full message map before writing a sentence of the page. The draft includes our rationale for the structure, headline choices, and CTA approach. We review it together before revision. Sales pages typically run 1,500-5,000 words depending on the price of the offer and the reader's level of awareness. Higher price and lower awareness require longer copy.