What this service includes
We write email sequences, standalone campaigns, and ongoing newsletters. The most common engagement is a sequence built around a specific business goal: welcoming new subscribers, re-engaging dormant contacts, recovering abandoned carts, following up after a purchase, or supporting a product launch. For each engagement we start with the goal and work backward. What does the reader need to believe by the end of the sequence? What information do they need in what order? What is the right call to action at each step? Email copy for sequences is structured differently from email copy for newsletters. Sequences are built to move people toward a decision. Newsletters are built to maintain a relationship. We write both, and we write them differently. Every email in a sequence is tested with a subject line variant so you can run basic A/B tests on opens. We write the subject line, the preheader, and the full body copy for each email. We recommend a 5-7 email welcome sequence as a foundation for any business building an email list.