What this service includes
We develop brand voice and messaging frameworks for companies that have outgrown their original positioning, for startups that need to establish one from scratch, and for established businesses that have been telling their story differently across different channels and want to make it consistent. The deliverable is a working document, not a mood board. It contains a positioning statement, a value proposition, a key message hierarchy, audience descriptions with language that speaks to each audience, tone guidelines with examples, and a set of phrasing rules that define what the brand does and does not say. It is built to be used by a marketing team or a single founder writing their own copy. We do the research phase first: we interview you, we review your existing content, we look at how competitors talk about themselves, and we read customer feedback. Then we draft and refine. The process takes 4-6 weeks depending on scope. Clients use the final document to brief freelancers, onboard new hires, and keep consistency across channels.