Discovery
We start by learning your business from the inside. A structured creative brief, sometimes a call, sometimes a long questionnaire. We read everything you can give us: competitor ads, customer reviews, past emails, even support tickets. That raw material is where the best copy comes from.
Strategy
Before writing a word, we map the message. Who we are talking to, what they care about, what objections they have, what the offer actually does for them. Copy without strategy is just sentences. We build a clear argument before we write.
Write
The draft arrives with internal annotations explaining every major decision. Not just what we wrote, but why we wrote it this way. You will understand the reasoning behind the headline, the structure, the CTA. That context makes revisions faster and better.
Refine
Revisions are included. We go back and forth until the copy is right, not just acceptable. Revision rounds are structured: you give notes, we respond to each one and show our reasoning. No back-and-forth about tone when the issue is actually about audience.